A new venture
After 22 amazing years in the luxury hospitality industry, i embraced a new venture in the travel world as an Emotional Experience Provider. I joined my dear friend Jalil Madih, owner of Alizés travel, a leading DMC established in Morocco since 1992 to found Alizés Private.

We deliver complex experiences that are Sensory, Emotional, Conceptual, Insightful, Participatory, Relational or some holistic combination of these six.

At Alizés Private, we brand each experience so our clients can experience our brand.

Founder & Partner